Although the press premiere of the movie “I AM” has been cancelled, the showcase featuring SM Entertainment’s artists was still held on April 30 at 7PM KST.
SM Entertainment’s artists including Kangta, TVXQ, Super Junior, Girls’ Generation, SHINee and f(x), along with movie director Choi Jin Sung attended the event. Aside from interviews, each artist also shared some behind-the-scenes stories they hadn’t revealed in the past during the showcase.
“I AM” movie documents the performances and daily lives of SM artist at the previous “SMTOWN Live in New York” held at Madison Square Garden. The film will be in theaters on May 10.