Monday, 20 August 2012

SM TOWN LIVE Amazing Performance Lacks One Thing

SM Entertainment showed its full capacity as the leader of the K-Pop wave. 
On Saturday afternoon, "SMTOWN Live World Tour 3" started off in Seoul's Jamsil Olympic Stadium.
TVXQBoAGirls GenerationSuper JuniorSHiNee and a total of 52 artists were on the same stage. Just looking at their names, you can tell that they are Asia's top artists. The 40,000 fans that gathered there to see them were very happy to be there. 

This is the third 'SMTOWN' performance of the year and looking at the performances, we wonder how SM was able to put out so many world stars. You can also see what direction SM wants to go in in the future. 

That direction is to make sure that the artists fit the description of an 'idol.' Before the performance, fans from 30 countries around the world including the US, France, the UK, Poland, Australia, Japan and China, stood under the large SM flag with the flags of their own countries. SM vows to create a new nation under their music and put differences of countries aside. 
In creating their own country, SM gave us a glimpse of what they want to achieve. They're trying to expand out from entertainment into travel, cooking and other industries. They want to create a sort of family and a very united corporation that increases people's loyalty. Though they expect that people will originally protest the growing of their influence in other areas as well, SM's synergy power seems to hold more potential. 

"SMTOWN Live World Tour 3" showed that potential very well. Most of the songs at the performance were changed to hold a kind of rock-n-roll vibe and the charisma the artists showed were incredibly engaging. 
The collaborations between these idol groups like f(x), EXO, Girls Generation, Super Junior and BoA were incredibly interesting to see. First generation idol H.O.T videos went up on the screen and all the 52 artists sang along to H.O.T's song "Hope," to close the concert. 
The performance included water guns and endless amounts of fireworks, both of which heightened the experience of the performance. TVXQ's Yunho, Super Junior's Eunhyuk, SHINee's Taemin, f(x)'s Victoria, Girls' Generation's Hyoyeon, Yuri, and Yoona all participated in a dance parade and it was a moment when the passion of the artists became one with the fans and their love for these groups. 
However, there was one aspect that left you slightly disappointed. This was the lack of a live band. The singers' performances were not 100% live, since some of the vocals and back chorus were pre-recorded. Because of the amount of powerful dancing and much moving around in their engaging performances, this could have been the right choice. However, everyone understands that this is just an excuse and it is one of the things that were not perfect during the night. 
If SM is dreaming big, they need to aim for artists like Lady Gaga or Beyoncé. They need to understand why fans go crazy at live performances of artists like them and much of it is respect for them as singers. Popularity is temporary. In order for K-pop to have a long run and prove themselves as important artists and musicians, they must act as so. 
Photo Credit: SM Entertainment

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