Monday, 20 August 2012

SMTOWN: The Definition of a Global Brand

"The moment SM Entertainment goes beyond the Republic of Korea to take over the rest of the World."
SM Entertainment exemplified its influential global power during the "SMTOWN Live World Tour III in Seoul" at the Seoul Olympic Gymnasium on August 18.
Fans from nations like United States, France, United Kingdom, Germany, Italy, Russia, Australia, Israel, Kazakhstan, Brunei, China, Japan and various others gathered to fill the 40,000 seats in the gymnasium. SMTOWN was at a scale big enough to create its own nation.
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At the opening ceremony of the concert, Kangta and BoA switched back and forth from English and Korean to speak to the audience. Together, they mentioned, "Even though the language is different for each nation, we were able to create the nation of SMTOWN with its music and performances that unified people from all over the world. SMTOWN's music made it possible to break down the barrier that separated people of different ethnic backgrounds." The fans shouted with excitement acknowledging the creation of a new nation.
"Performances That Can't Be Seen Anywhere Else"
SM artists created special performance for the fans who attended the concert regardless of the heat and rain.
The concert began with Cheon Sang Ji Hee's (The Grace) Dana and Sunday singing "My Everything". Dana and Sunday delivered a powerful stage with their talented vocals and sexy performance.
Chinese singer Jang Lee, Chu Ga Yeol and Kim Min Jong followed right after to perform "I will", "Let's Go", and "Beautiful Pain" respectively.
Also, Girls' Generation member Jessica and f(x)'s Krystal performed a special collaboration stage. The two sisters performed "California Girls" by Katy Perry and created an eye-catching performance.
TVXQ's Max Changmin and Super Junior's Kyuhyun performed a comedic performance that nobody ever expected while performing "Just the Way You Are" by Bruno Mars. They sang for the love of one lady in the middle of the stage. All the fans were curious about the identity of the lady they were trying to seduce. Towards the end of their performance, the identity of the woman was revealed and shocked the audience who burst out laughing. The mystery lady in the middle of the stage was SHINee's Taemin who was dressed up as a girl.
Their performance didn't end there. Max Changmin and Kyuhyun suddenly kissed Taemin's forehead and made the fans go wild with excitement.
During the concert, Taeyeon of Girls' Generation appeared on stage to reveal her transformation into a rocker and showed off a charismatic performance. Right as Taeyeon's performance ended, the rest of the members of Girls' Generation appeared on stage to perform "Run Devil Run" from their 2nd official album.
In addition, Super Junior and f(x) members created a special collaboration stage for the song "Oops!" and SHINee's Jonghyun and Taemin performed to Seo Taeji's hit song "Internet War". Both performances were prepared specially for "SMTOWN Live Concert in Seoul" and won't be performed anywhere else.
For the finale, a video clip of SM Entertainment's original idol group H.O.T. was featured on the screen and revealed the history of SM Entertainment. Kangta began to perform and acoustic version of H.O.T.'s song "Light" and the rest of SM artists eventually joined in on the performance on stage.
A total of 51 songs were performed by the SM artists who were present at the concert for approximately 5 hours. The fans never had a chance to get tired or bored during the concert from the special performances the SM artists prepared for them.
"SM's Best Dancer is Me"
The highlight of the concert was the dance parade.
TVXQ's Uknow Yunho, SHINee's Taemin, SNSD's Hyoyeon, Super Junior's Eunhyuk and EXO's Kai are all globally known for their special talents in dancing. During the concert, they performed a special dance parade and demonstrated their incredible dance skills that emphasized their own individual colors.
The youngest idol group EXO impressed the audience with their talents just as much as the other SM artists with years of more experience. Hyoyeon performed with Yoona and Yuri to create an impressive performance as well.
Uknow Yunho, Taemin, Hyoyeon, Yuri, Yoona, Max Changmin, Kai and Tao performed a collaboration stage and heated up the audience.
Meanwhile, the next concert for "SMTOWN Live World Tour" will take place in Jakarta on August 22 at the Gelora Bung Karno Stadium.


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